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Unit Cost Averaging

Unit cost averaging allows investors to take advantage of ups and downs in the market by investing a fixed amount at regular intervals of time.

Investing the same amount each period will buy more shares of an asset when the price is low and fewer when the price is high. As a result, the average purchase price is lower than the average market price over the same period. This lowers the risk of purchasing assets at their peak.

A major benefit of unit cost averaging is that it brings a discipline to investing that most investors find difficult to achieve. It forces investors to make systematic, timely investments in differing market environments and prevents emotions from dictating investment decisions.

The graph above shows exactly how unit cost averaging works:

Note: Unit Cost Averaging does not assure a profit nor protect against a loss in declining markets. Unit Cost Averaging involves continuous investment regardless of fluctuating prices, investors should consider their financial ability to continue purchases through periods of low price levels.

 
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